Thought Leadership:

Arthur, R. (2024, March 28). CEO interview: The rise and rise of energy drink Celsius. BeverageDaily.com. https://www.beveragedaily.com/Article/2024/03/28/The-secrets-to-success-Energy-drink-Celsius-on-building-a-better-for-you-lifestyle-brand/

Horovitz, B. (2022, December 22). Celsius CEO Embraces Wellness In His Brand And In His Life. Investor’s Business Daily. https://www.investors.com/news/management/leaders-and-success/celsius-ceo-embraces-wellness-in-his-brand-and-in-his-life/

Innova Market Insights. (2024, December 17). Energy drinks industry trends in the US and Canada. As consumers. https://www.innovamarketinsights.com/trends/energy-drinks-industry-trends/

Infographic:

Celsius Holdings Reports Fourth Quarter and Full-Year 2024 Financial Results. (2025, February 20). Celsius Holdings Inc. https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-Reports-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx

CELSIUS PepsiCo Partnership. (2022, August 1). Celsius Holdings Inc. www.ir.celsiusholdings.com/news-details/2022

Miller, H. (2025, February 21). Celsius Spikes On Earnings, $1.8 Billion Acquisition. Investor’s Business Daily. https://www.investors.com/news/celsius-energy-drink-celh-stock-q4-2024-earnings-acquisition-alani-nu/#:~:text=Celsius%20reported%20that%20in%20tracked,and%2027.7%25%20share%2C%20respectively.

Quast, J. (2024, November 16). Celsius keeps taking market share as its revenue falls: Here’s how that’s possible. Nasdaq. https://www.nasdaq.com/articles/celsius-keeps-taking-market-share-its-revenue-falls-heres-how-thats-possible

Singh, P. (2025, February 21). Energy drink stock Celsius pops more than 25% on big quarterly results, Alani Nu acquisition. CNBC. https://www.cnbc.com/2025/02/21/energy-drink-stock-celsius-pops-more-than-30percent-on-big-quarterly-results-alani-nu-acquisition.html

Brand Storytelling:

Aguirre, C., Vallejo, A., & Kaufman, M. (2024, March 11). Supplements for Elite Athletic Recovery | Supplements. Lifestyle Medicine. https://longevity.stanford.edu/lifestyle/2024/03/11/supplements-for-athletic-recovery/

Bonilla, D. A., Moreno, Y., Gho, C., Petro, J. L., Odriozola-Martínez, A., & Kreider, R. B. (2021). Effects of Ashwagandha (Withania somnifera) on Physical Performance: Systematic Review and Bayesian Meta-Analysis. Journal of Functional Morphology and Kinesiology, 6(1), 20. https://doi.org/10.3390/jfmk6010020

Olsson, R. (2024, August 4). The Pros and Cons of ashwagandha for athletes | Banner Health. https://www.bannerhealth.com/healthcareblog/advise-me/the-pros-and-cons-of-ashwagandha-for-athletes

Rdn, J. S. M. (2022, October 24). Benefits of Cherries: 8 Science-Backed Health Effects. Healthgrades. https://resources.healthgrades.com/right-care/food-nutrition-and-diet/benefits-of-cherries#:~:text=Numerous%20studies%20suggest%20that%20tart%20cherries%20may%20benefit%20exercise%20recovery.

Science behind Tart Cherries | Cherry Marketing Institute. (n.d.). Cherry Marketing. www.usacherries.com/science-behind-tart-cherries

SWOT Analysis:

Hull, K. (2023, October 23). A traditional herbal supplement is skyrocketing in popularity. It may help with stress, anxiety, and sleep. Business Insider. www.business.insider.com/doctor-takes-supplement-ashwagandha-stress-anxiety-sleep-2023

Reynolds, C., & Reynolds, C. (2024, August 6). Celsius Holdings reports growth amidst energy category “slowdown.” Just Drinks. https://www.just-drinks.com/news/celsius-holdings-reports-growth-amidst-energy-category-slowdown/?cf-view

S&P Global. (n.d.). https://www.spglobal.com/esg/scores/results?cid=4484099

The power of brand collaborations. (2025, February 14). Significa. https://significa.co/blog/the-power-of-brand-collaborations

Trends Shaping the energy Drinks industry in 2024 | Mintel. (n.d.). Mintel. https://www.mintel.com/insights/food-and-drink/changing-consumer-demands-in-the-energy-drinks-industry/

Creative Brief:

Adams, P. (2023, October 9). Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z. Marketing Dive. https://www.marketingdive.com/news/celsius-energy-drink-disruptor-Gen-Z-marketing-ceo-interview/695658/

Doering, C. (2024, August 13). You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant. Food Dive. https://www.fooddive.com/news/Celsius-Pepsico-energy-drinks-Monster-redbull/718734/

Stone, S. (2024, September 20). How Celsius became the king of energy drinks. Bon Appétit. https://www.bonappetit.com/story/how-celsius-became-the-king-of-energy-drinks-gen-z?srsltid=AfmBOoqc0KOsdDfzdixB5kLRISB0aHN8pt8dScYI7a5XzIklaH-4wYc_

TSOH Investment Research. (2024, April 8). Celsius: the rise of a billion dollar brand. TSOH Investment Research. https://thescienceofhitting.com/p/celsius-the-rise-of-a-billion-dollar